Hook and Headline Bank

SKILL.md Preview

---
name: hook-headline-bank
description: Use this skill when the user asks Claude for headline options, hook ideas, post openers, email subject lines, ad headlines, or a batch of hooks to test. Trigger when the user mentions needing variations to test, openers for content, or phrases like 'give me 20 hooks for my offer.' This skill helps produce a structured hook bank organized by angle.
compatibility: Claude.ai, Claude Desktop
---

# Hook and Headline Bank

## Purpose
Produce a batch of hooks organized by angle, so the user gets coverage across proven approaches and can pick or test rather than settle for one idea.

## When to Use This Skill
Use it when the user needs multiple opener or headline options for posts, ads, emails, or pages.

## When Not to Use This Skill
Do not use it to write full content; this produces openers only. Do not use it without a topic or offer to anchor the hooks.

## Required Inputs
- The topic or offer.
- The audience.
- The use (post opener, ad, email subject, page headline).
- How many are wanted (default 15 to 20).

## Workflow
1. Confirm inputs.
2. Generate hooks across the proven angles, labeled by angle.
3. Make each hook honest and deliverable.
4. Keep each tight; a hook that needs two sentences is not a hook.
5. Vary phrasing so the bank is genuinely testable.

## Output Format
Return the bank grouped by angle (curiosity gap, bold claim, specific result, problem callout, targeted question, how-to, story lead), each hook on its own line, ready to copy.

## Quality Standards
- Coverage across all angles, not seven rewrites of one line.
- Each hook is honest and deliverable.
- Hooks are tight and punchy.
- Uses contractions, no em dashes, no hype.

## Edge Cases
If the topic is vague, ask for the offer or angle first. If the user wants a single best pick, provide the bank then recommend the top two or three with reasoning.

## Safety and Limitations
Do not promise what the content cannot pay off.

## Test Prompts
1. Give me 20 hooks for a LinkedIn post about why my clients fire their old agencies. Audience is SaaS founders.
2. I need 15 email subject line options for a Black Friday sale on my $300 course. Mix curiosity and urgency.
3. Generate a hook bank for short-form video about meal prep for shift workers. I'll use them as the first line on screen.

Skill Details

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Trigger Phrases

• "Give me 20 hooks for a LinkedIn post about why my clients fire their old agencies. Audience is SaaS founders."
• "I need 15 email subject line options for a Black Friday sale on my $300 course. Mix curiosity and urgency."
• "Generate a hook bank for short-form video about meal prep for shift workers. I'll use them as the first line on screen."